In view of the fact that ULTIMATRUE takes prospering national industry as its own responsibility, the company was founded with a dream and a determination to bring to Egypt world-class products and services for power distribution, control, protection and generation. Since its foundation, the company has worked relentlessly towards this goal.

Through its vision and imagination, strengthened by its continuous pursuit for excellence, ULTIMATRUE successfully coupled well proven, high quality technologies with an experienced management and production team, in order to fulfil the precise needs of its customers. However, it must be acknowledged that the backbone of ULTIMATRUE’s reputation of full customer satisfaction is its well trained sales force and The team is known to be not only exceptionally welcoming and responsive but courteous and sincere as well.

Innovation, ambition, and leadership; sincerity, respect and determination; all are pillars to ULTIMATRUE’s agenda of success and prosperity.

These values are the foundation of ULTIMATRUE’s culture and are the key to the development of a constructive and a collaborative environment and These values help ULTIMATRUE’s team work together seamlessly to face the diverse challenges, whether political, financial or ethical, that the company confronts in light of the rapid international changes.