1996
ULTIMATRUE Was Established
Ultimatrue was established as a trading company, specializing in the buying and selling of high-quality electrical products, serving various sectors in the Egyptian Market with an unwavering commitment to excellence.
2005
ULTIMATRUE Manufacturing Facility
With nearly a decade of industry expertise and strong market response, ULTIMATRUE has expanded its operation by launching its own state-of-the-art manufacturing facility specializing in the production of low voltage switchgear.
2007
Ultimatrue as Accredited Panel Builder
ULTIMATRUE became a certified switchgear Panel Builder for ABB Egypt and was also certified to use ABB Germany – Striebel and John – system components to independently design and assemble its own Type-Tested low voltage panels. Aside from that, it also manufactured its panel boards using other reputable type-tested components, such as those of Schneider Electric and Siemens.
2008
ULTIMATRUE Distribution Division
Under new management insight, ULTIMATRUE commenced its remarkable milestones by revitalizing its distribution division by strategically rolling out business partnerships with esteemed industry global pioneers to distribute their products. Being selected as the Egyptian representative for Doganer Makine Otomotiv highly esteemed busbar machine DGR manufacturer based in,“Turkey”
2008
ULTIMATRUE ISO 9001:2008 & OHSAS 18001:2008
ULTIMATRUE successfully obtained both the internationally recognized quality management system standards ISO 9001:2008 and OHSAS 18001:2007 certifications, which validate ULTIMATRUE's diligent efforts to uphold the highest standards of quality, efficiency, and safety in all aspects of our operations.
2010
ULTIMATRUE Electronics Division
ULTIMATRUE embarked on a new venture by establishing a dedicated division for the production of power electronics. This strategic move was driven by our commitment to innovation and delivering cutting-edge solutions to our customers. With an experienced talented team of R&D professionals who are dedicated to pushing the boundaries of power electronics and based on a forward-thinking management approach, ULTIMATRUE successfully launched its first product line under this division: state-of-the-art digital elevator control systems. Through ongoing research and collaboration with industry experts, we are committed to expanding our portfolio with a series of advanced electronic products that cater to diverse market needs.
2014
ULTIMATRUE OEM Agreements
Pursuing its vision for expansion and offering a comprehensive product portfolio, ULTIMATRUE commenced signing OEM agreements with reputable strategic business partners. Schneider Electric, the renowned leader in the electrical industry has been the first point in this track aiming to integrate and distribute SEE's Lift Application products with full-fledged technical support & after-sales services, and tailored control solutions.
2017
Exporting Ultimatrue Brand Elevator Control Products to Overseas Markets
Leveraging Ultimatrue's adherence to delivering high-quality, innovative products that meet international standards and are well-suited for diversified markets, This expansion has allowed Ultimatrue elevator control products to penetrate overseas markets in the Gulf region, North Africa, and Europe catering to the diverse needs of customers in these regions.
2020
Ultimatrue , the Best M2M Wireless Communications Products Company – Egypt
Ultimatrue received MEA Business Awards as being the best M2M Wireless communication products company in Egypt for the year 2020. This recognition affirms Ultimatrue commitment to developing innovative solutions built with unique engineering know-how that meets high-quality international standards and fulfil our customer`s requirements who belong to various sectors, assuring that Ultimatrue different division’s massive efforts will continue to inspire, lead and thrive onwards to achieve progress in the operations and production units seeking to have our own signature in the Electrical & Electronic Manufacturing.
2020
Ultimatrue Receives “ The Innovation Award’ Competition hosted by European Union
Ultimatrue received ‘The Innovation Award’ hosted by the EEPI (Enabling Egypt Export by Product Innovation) and funded by the European Union. For the continuous efforts in integrating both quality with sophisticated product design. We are honored to embark on this massive milestone in our journey, that recognizes ULTIMATRUE’s diverse solutions and quality products as an assertive competitor in European markets.
2021
Ultimatrue Building Up its Distributors Network in KSA
ULTIMATRUE announced the launch of the first phase of our Authorized Distributors' Network, marking a significant milestone in our commitment to serving our clients' needs in the Saudi market. This network is specifically designed to provide our valued customers in the Gulf Area with convenient access to our elevator control products while ensuring the highest level of service and satisfaction.